The businesses operate for the benefit of the society and the society is the reason they are able to sustain and succeed. This is the known fact behind any business that is up and running successfully. The corporate citizenship, sustainable business, corporate social perfomance are the competing labels covering the territory of CSR. The literature references provide numerous definitions, but to put it simply, "giving back to the society and creating values" is the core principle we follow.
"We make a LIVING by what we GET, but we make a LIFE by what we GIVE" - Winston Churchill